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Friday, February 24, 2017

The story of Donaghey



This is the story of Donaghey. 

Warning: This story has evolved over the last 7 months of the project, so it's going to take a minute to tell. You might want to brew some coffee and get a snack before you start reading.  

The first time I walked inside Donaghey (more accurately, crawled thru the window), I knew she was destined for the french countryside. Not so much roosters and toile fabric french country, but more like an old french farmhouse with gray washed wood tones, linen fabric, carved and leggy furniture and marble topped vanities. I imagined the future homeowner as a sophisticated single woman or an older couple who spent quiet nights at home reading biographies or historical fiction with Michael Buble playing ever so softly in the background (The Buble is as sophisticated as my imagination will take me); but who also enjoyed hosting wine and cheese dinner parties with friends who looked like these people:



Once I felt confident in the story of the home, the layout and design fell quickly into place. I drew up a floor plan that included a pergola patio for their dinner parties and an ensuite bathroom complete with a curvy pedestal soaker tub in which she could enjoy a bubble bath and a book. I nixed the columns of the previous exterior elevation, and replaced them with frenchier corbels and began dreaming about marble and cool gray paint colors. I also commissioned my good friend, Donna, from Waterhouse Market, at the early stages of renovation, to be on the lookout for some very specific french antiques I could use as permanent fixtures in the design.  

These are pictures from which I drew inspiration, courtesy of Pinterest, just to give you an idea of the direction I was going in my design:





And then came Joe. Our family loves Joe, we have known him for years. In fact, I had secretly been hoping to one day design the ultimate bachelor pad just for Joe. But when Rory told me that Joe had expressed some interest in our Donaghey project, I gotta admit, I just didn't see it. I had always pictured designing something hip, urban and somewhat industrial for Joe, perhaps a cross between our Irby and our Mitchel rehomes. NEVER, did I EVER, picture Joe in french country. I mean he just didn't/doesn't fit the profile- Joe is a young MAN who loves all things outdoors, his dogs, and brewing his own beer... NOT wine, BEER.

So when I met Joe at Donaghey, to give him the grand prerenovation tour, my mission was simple- convince Joe this was not the house for him. (I seriously stink at the business side of this gig.) Honestly, I didn't think it would take much unconvincing, the state of the house at the time of his walk-thru would be enough to scare most potential buyers away.  Here is a sampling of Joes' first impression of Donaghy:





While we walked thru the house I did give him a brief description of the renovation plans but mainly stressed the french and somewhat feminine design for the home. I also explained to him that because I wasn't a "real designer" I couldn't change the design plan to meet his taste and desires I HAD TO stick with what the house told me it wanted and the ONLY thing the house wanted was to be French and Feminine.....BUT I was sure we could find him another home that more appropriately met his needs.
I was pretty sure I nailed my desales pitch when Joe, sweet Joe, said 3 things that made this girl do a complete 180. (Or is it a 360 when you completely change your course of action?)

First thing he said to me was, "Niki, I have liked every home you have completed.  I have complete confidence in you."  Well if you know me, you know that my love language is "words of affirmation" and flattery will get you ridiculously far with me.

Second, he said- "I do not want any say in the design- all I am looking for is an open floor plan and this house has it." Um, FULL CONTROL! Full Control is my second Love Language.  At this point I would have sold Joe my own house and thrown in my dog for free.

Honestly, I was ready to sell Joe french country after those 2 ego-boosting statements, but it was his 3rd point that sealed the deal for me and made me realize that perhaps Donaghey was a good fit for Joe after all. He said, "I know most people might be turned away from the idea of living on such a busy intersection, but I love the idea of being in the center of the action.  Plus, the park is across the street and downtown Conway is just a bike ride away."

And so Joe won the house. Without even realizing he was being interviewed for the position of homeowner, he earned the part.  

At first, I held tight to my full on french design. I convinced myself that Joe would actually appreciate the more sophisticated design. This was solidified by the fact that I had one time, many, many, years ago seen Joe wear a bowtie. I clung to the image of Joe in that bowtie for dear life and forged on thru the Gouffre Financier (money pit) days when we replaced the foundation...twice and when if something could go wrong it did.  








Oh my, those were dark days.  Not only was I extremely depressed about the state of the house and the state of my budget, I am also highly guilt intolerant, so the thought of Joe never taking that bowtie off while he tried to read War and Peace in his girly bathtub just about did me in.  So, I finally decided it was time to give up the french country fight, and migrate Donaghey west to the English countryside- still European just warmer, and more stately and masculine than french country. Here is an idea of what I'm talking about:






I kinda cringed when I realized I needed to break the news of the move to Donna who had already made two cross country trips looking for her french assignment. But boy she jumped on the British bandwagon before I even had to explain the bowtie. I tell you, it is such a blessing to have a friend and partner in crime who has as much a passion for your project as you do. I gave her a new set of criteria and off she went. 

Unfortunately, my time in England was short-lived. Although definitely more masculine, I couldn't shake the image of plaids, fox hunts, and riding pants; which does not fit Joe's laid back personality.  I felt my English Manor inspiration was close but just a little too formal and stately to truly fit Joe.  So once again I decided the farmhouse needing to uproot and make another move across the map.  

I knew I wanted to stay true to the old world European vibe of the house but needed it to be more earthy, informal, and homey to fit Joe's personality. And it was with this thought I had my Eureka moment- an Irish farmhouse! I have no idea if Irish farmhouse is even a legit design style, and I didn't take time to google or Pinterest to find out; I just let the idea flow and the final design and story unfolded before me. 

Here is the final story that inspired the end product that is 846 Donaghey:

Donaghey was built in the hills of Ireland by an immigrant English sheep farmer for his French Bride. They met while he was stationed in France during World War 1. She volunteered as a nurse for the Red Cross and he served as a potato peeler in the British army mess hall. They first locked eyes when they simultaneously shouted "BINGO" after "G 46" was announced during a weekly Bingo Night held at the Paris YMCA. He would tell you "it was love at first sight," she would tell you "he grew on me," with a twinkle in her eye. His first marriage proposal came just three short weeks after their first encounter when he learned his troop was returning to England after the Treaty of Versailles was signed ending the war. She turned down his offer of marriage claiming it would be crazy to marry after such a short courtship.

Once he returned home to England, he discovered his father had sold off the family sheep farm and moved to Bermuda. While most people would view being rejected, jobless and homeless as a pretty hopeless situation, our Donaghey architect viewed it as a wide open door of possibilities. He remembered the stories of Ireland he heard while at war (as the potato peeler, he seemed to attract an unusual amount of conversations about Ireland). Although he would be happy to never see another potato again, the stories of lush green pasture land, fertile soil, friendly people and a happy-go-lucky lifestyle appealed to him. So, he wrote his BINGO soulmate and told her of his plans to move to Ireland and once again proposed she come with him. But, again, she turned him down; this time stating, she could not bear to leave her family and the city that she loved.   

Undeterred, he set sail for Ireland. He was so optimistic and ready to start his new life in Ireland, that he purchased his first sheep within the first hour of stepping off the boat.  20 min after his purchase he realized he probably should have purchased the farm before the lamb but alas, a true Shepherd at heart, he had already grown attached to the wooly mammal; so, he named him Shamrock and the two set off on a 3 month adventure looking for the perfect land to set up house and farm.   


He fell in love with the countryside of Northern Ireland and knew the luck of the Irish had struck when he met the widow of a prominent sheep farmer at a local pub. They traded sheep stories for hours, as Shamrock rested at his feet under the pub table. (The Irish truly were a laid-back lot, no one even batted an eye when Shamrock walked into an establishment.) Eventually, the widow confided that her farm was going downhill since the death of her husband and that it was just too much for her to look after. He offered to come run the farm in exchange for a small plot of land on which he could build a house and a garden. She agreed, and he and Shamrock moved to the farm and immediately starting working on part 2 of his master plan.   

For the next year, he spent all his spare time building what would one day be our Donaghey home. You see, our optimistic architect believed that if he built the perfect home for his beloved she would surely agree to come live happily ever after with him in his Irish paradise. Therefore, he thoughtfully and lovingly added french touches to the architecture and furnishings to ensure she would feel right at home in her new surroundings. This purposeful flair toward the french mixed with his natural inclination toward English design added together with building materials and colors found local to Ireland is EXACTLY what makes up the house you will find on the corner of Donaghey and Caldwell.

Whew! So there you have it! That, Ladies and Gentleman, is how the Donaghey project came to be. You can expect to see nods toward French Country in the corbels, master vanity, and some furnishings, You'll see hints of the English countryside in the office nook and guest bathroom, but the entire house is bathed in the earthiness and laid back colors and materials of the Irish sheep farm, which all comes together to create a home that is entirely unique and what I hope is perfect for Joe.

Oh wait! You wanna know what happened to the sheep farmer and his red cross nurse? Well, after he finished the house, he mailed, what he had decided would be, his last and final proposal of marriage to his beloved, along with pictures of the finished house, a four leaf clover, and this selfie that he hoped would seal the deal.

Four months later, after receiving no correspondence back from his proposal, there was a knock at the door late at night...... His french nurse had finally come HOME.  They quickly married, and several years later learned that the widow left the farm to the couple when she died. And they lived happily ever after, with Shamrock by their side.  


The End.

Legal Stuff: Surely you know, the story I just told you is not true.  It is a story that my brain created and expounded upon throughout the renovation process to help guide my design choices.  If there is any historical or geographical truth to my story it is pure luck.  Photo creds to the internet.


Bonus Section for those that made it to the end of the post:

Things that I thought of AFTER going Irish in my design that got me overly excited:

1.  Joe is a red head who sometimes has a beard! He could easily be a descendant of an Irish Sheep Farmer.

2.  Our reveal and open house are in the month of March.  Um, hello, St Patrick's day is in March!

3.  The Irish drink Beer, not wine, but Beer!  

4.  Red Cross Month is in March!




I hope you will come meet Donaghey and take a walk thru her story on March 12th from 2-4pm.




















Wednesday, February 15, 2017

Please help!


I need your help. I told you at the beginning of the year that I had a goal to re logo rehome by the end of our Donaghey project, and well, the end is just 2 short weeks away, so I thought I better get on it. I have gone back and forth on my decision to simply redesign the rehome logo or rename the business altogether. On the one hand, a quick google search reveals just how unoriginal the name "rehome" is. Type in "Rehome" and you could be looking at anything from a home improvement loan, to a cat shelter, to an estate sale business right here in Arkansas. But, on the other hand, I feel like our "rehome" is just finally gaining name recognition and I fear that renaming will set us a giant step back.
In the end, I ran my dilemma thru the decision maker trifecta of prayer, wise counsel, and google and came to the conclusion that it was time to rename. Google convinced me that it would not be detrimental to rename, in fact, Google didn't hit it big until after it went thru its own name change from "backrub". Wise council agreed "rehome" was too generic and advised that we should change now rather than later.  And prayer gave me a peace that renaming was the right decision.

Moment of silence as we prepare to say goodbye to rehome .....................


sniff. sniff.

So with that decision made, now comes the hard part. What to Name the business???

You already know I received my formal design training thru HGTV, but what you might not know is all my business know-how has come from watching Shark Tank and CNBCs "The Profit". Although neither the sharks nor the profit speaks directly of naming your business, I have learned that a successful business focuses on people, process, and product; therefore, we (Rory and I) decided to start here when brainstorming names. We ruled out the "people" portion of the equation pretty quickly because neither of us wanted our name on the business. So, that left us wading thru our process and product to find the perfect name.

Our brainstorming session concluded that while we are very proud of the homes we have helped deliver into our community we feel that it is the actual process that gets us to the final product that makes our projects unique and therefore should be what is reflected in the name.

I'm almost to the part where I ask for your help, but first, let me briefly explain our process so you can understand from where we are coming. Basically, the entire design and layout of the home comes from the story the house tells me when I first walk thru its door. There is something about every home we have had the honor to rehab that speaks to me and tells me its design destiny. I know, I know, I'm rolling my own eyes as I read back over what I just wrote, but it's true. Sometimes the story is as simple as this house was meant for ocean front property but somehow landed on a corner lot in old town Conway and other times the story is much more complex and evolves throughout the rehab. Often the story not only involves the house but also the imaginary future homeowners. (I tell you these things so you can feel better about your own mental status.) I truly believe it is the story and my obligation to tell it that brings the unique touches to each home.  

For the record: The houses do not speak to Rory. He is 100% of sound mind. The fact that he has partnered with someone who operates in a fantasy world does not show a lapse in judgment but rather is a product of 17 years of marriage.  

Soooo with all that in mind, we have come up with 3 ideas that we would so appreciate your thoughts and opinions.  I'm not married to any of the logos but wanted to give you a temporary visual to go with each name.  

First up is Storybook Homes.


What I like:  I like that the name is simple and somewhat self-explanatory. It speaks to the process and I think it helps explain the product.

What I don't like: It sounds a little juvenile. I fear that when someone hears the name, storybook homes, Hansel and Gretel's confectionery cottage or Cinderellas Castle will be the knee jerk visual that comes to mind.   

Next we have Sequel Homes



Or Home- The Sequel.



What I like: Again, I like that the name fits the nature of our business. Because we work on old homes, we recognize that the house already had a story, we are simply writing the sequel.  

What I don't like: Honestly, I think I'm turned off by the "Q" in sequel. It just makes the word seem sci-fi to me and I am not a fan of science fiction. 

And finally, we have Epilogue.
(try to look past the logo on this one. This is the only one I did not pay $5 to have professionally designed on fiver.com.  If it is selected I will invest the $5 to spice it up)


What I like: First, I just love the word- epilogue. It has a certain coolness about it. Kinda the same vibe as Anthropology, Serendipity, and Alter'd State. Oh, and how much do you love the definition Webster gives it:

epilogue

noun  ep·i·logue \ˈe-pə-ˌlȯg, -ˌläg\
1. :  a concluding section that rounds out the design 
of a literary work

I also LOVE the fact that this name was the inspiration of one of my favorite people in the world- Krista Tapp.  Truly the second she said the word I was convinced that this, indeed, was the future name of the business.  I was so sure history was being made I had to mark the moment with a selfie:


I turned the selfie black and white because I clearly do not know how to take a selfie AND this was taken after a 7 hour road trip to Nashville and the color version of myself was downright scary.

This picture also shows another clear advantage to epilogue- it comes with it's own gangsta hand signal!!  Look up there, Dave is flashing the Finger "E" for epilogue!!!

What I don't like: Unlike storybook and sequel homes, I feel like epilogue is not self-explanatory; I almost feel like I would need a tag line to help explain the name. 
I also fear I am not cool enough to represent such a hip name as epilogue- I mean, hello?!?! I admitted to the world wide web that houses tell me stories. Plus, doesn't the fact that I'm nervous a literary term is too cool for me prove just how uncool I am? 
And last, sadly, moments after I got excited over the "E" finger sign. I realized that I will never be able to return the sign for alas, I was born without a right ring finger.  Yep, it's true, the most I could ever give back is an F.  I'd show you, but remember me and selfies don't mix plus I'm writing in my PJs.

So there they are folks. Do you have a favorite? My 12-year-old is the one who gave me the idea to let you decide the fate of our business name, and he set up this smart little interactive poll to make it easy for you.  He even made a slot where you could offer your own ideas for our name.  I would be soooo grateful if you would take just a second to let me know your favorite.  I'm hoping to have the winning name stuck in the yard by the March 12th Donaghey Open House.  Thanks so much for reading and even more for voting!